The Call TVC — Al Balsan
A Ramadan 2024 campaign TVC for Al Balsan — a dramatic narrative film built around the emotional weight of Ramadan storytelling.
Al Balsan
Client
Ramadan 2024
Campaign
Narrative TVC
Type
The Call was built around the emotional weight of the Ramadan season — a narrative film that told a human story while placing the brand within a context of authenticity and connection. Set design, lighting, and talent direction were all calibrated to the emotional register of the campaign.
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